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Dr. Jose
Luis Abreu
was born in
Venezuela in
1956 where
he received
his
schooling.
He obtained
his Bachelor
and Masters
degrees in
Agriculture
from
Universities
of
Southwestern
Louisiana
and
California
State
University,
Fresno
respectively.
Back in
Venezuela
Dr. Abreu
completed an
MBA and a
Ph.D. in
Management
at Rafael
Urdaneta and
U.R.B.E.
Universities.
His Ph.D.
research was
conducted in
“The Ethical
Dimensions
of
Management.”
Dr. Abreu
has been
attracted
to Zarathushtrian
religion and
is the
current
director of
Latin
America
Spenta
University
Foundation
and a member
of the
California
based
Zarathushtrian
Assembly in
addition to
his other
professional
activities.
Jose Luis
and his
wife,
America
Noriega are
actively
raising
their two
children
Andreina and
Jose Luisito.
In August
of 2000, Dr.
Abreu
published a
book
entitled “The
History of
Ethics and
Its
Zarathushtrian
Origins” in
English and
Spanish.
The Ethical
Thought
Proposed by
Zarathushtra
Author,
Dr. Jose
Luis Abreu
1) The
Ancient
Wisdom about
Right and
Wrong: "The
Righteous
Origins of
Ethics"
Ethics is
the
philosophical
science that
studies
“what is
right and
wrong.”
Socrates,
(470-399
BC), Plato
(428-348 BC)
and
Aristotle
(384-322 BC)
are
considered
by the vast
majority of
philosophical
researchers
as the first
to study and
promote the
concepts of
ethics.
However,
approximately
1305 years
before any
one of them
even
existed, a
prophet and
philosopher
named
Zarathushtra
established
that the
human world
on this
earth is
divided into
two areas
-the
righteous
and the
wrongful (Gathas
songs 3,4,10
and other
references).
As a human
being and as
a
philosophical
scientist,
Zarathushtra,
in his
search for
truth, found
and realized
the Supreme
and Divine
Entity of
Creation
called "Ahura
Mazda.” From
that point,
He recorded
the divine
teachings in
seventeen
songs as the
eternal
guidelines
for
humanity.
These songs
were
referred as
"Gathas" ,
which means
"sacred
songs". The
divine
philosopher
wanted to
maintain an
ever-fresh
message, so,
using a
poetic
approach was
the easiest
way of
transmitting
the
knowledge.
The Standard
Encyclopedic
Dictionary
defines the
basic terms
this way:
●
Philosophy:
Science that
deals with
the inquiry
into the
most
comprehensive
principles
of reality
in general,
or of some
sector of
it, as human
knowledge or
human
values. The
love of
wisdom, and
the search
for it
(Greek).
●
Philosopher:
A student or
specialist
in
philosophy.
Lover of
wisdom
(Greek).
It can be
affirmed
without the
slightest
shadow of a
doubt that
besides
being a
religious
person,
Zarathushtra
was the
first
historically
known
philosopher.
It can be
found in
Gathas songs
3.1, 4.6,
17, 19,
7.10, that
Zarathushtra
promotes the
love for
wisdom,
which
fulfills the
aforementioned
definitions.
In addition,
the name of
Zarathushtra's
God "Ahura
Mazda" is a
compound
one. “Ahura”
means
Existing or
Self-Existing
One, and
“Mazda”
means
Wisdom; God
is therefore
known as
Lord Wisdom,
which
perfectly
fits the
definition
of a
philosophical
God.
The idea is
not to
diminish the
valuable
contribution
of some of
the greatest
philosophers
to the
ethical
field of
Science, but
to clarify
for the sake
of mankind’s
memory and
history the
divine truth
involved in
ancient
teachings of
what is
right and
what is
wrong. These
teachings,
under the
influence of
time and
human
forgetting,
have
deviated
from their
primal
sources, as
the result
of human
intellectual
limitations.
Some of the
later
teachings
attributed
to
Zarathushtra
seem far
away from
the
limitless
universal
vision
offered by
Ahura Mazda
and
Zarathushtra
in the
original
text, the
Gathas.
The sacred
ethics of
Zoroastrianism
provide a
perfect
guide to
every person
on this
planet to
reach
immortality
and
enlightenment
without
renouncing
mental and
physical
freedom and
choice. The
Zarathushtrian
philosophy
respects the
issues of
human rights
which are
currently
studied
under the
criteria of
applied
ethics. For
instance, in
Zarathushtrian
ethical
philosophy,
men and
women are
considered
equal and
should enjoy
the same
rights
according to
this way of
thought (
Gatha songs
3.2, 17, 5
). There
should be no
discrimination
against sex,
color, race
or
nationality.
With respect
to
Environmental
Ethics, an
aspect
widely
studied by
academic
researchers
interested
in
ecological
issues and
human
responsibility,
it is
interesting
to find out
that the
Good
Religion of
Zarathushtra
proclaims
that
everything
in nature is
a divine
creation and
as such,
should be
respected
and loved
profoundly.
This
doctrine
promotes a
progressive
ecological
order in a
highly
scientific
manner. It
means that
the sacred
teachings
are
eco-compatible.
The virtue
theory of
Aristotle in
ethics
established
that the
basis for
morality
depends upon
the
development
of good
elements of
character,
or virtues.
The Gathic
approach,
however,
goes beyond
this
theoretical
appreciation
with a more
universal
vision and
reveals that
there are
divine
emanations
or aspects
of the
creator that
are immanent
in all of
the elements
of creation,
including
ourselves.
2) Ethical
Principles
and Values
in the
Gathas
Theory of
Values
Theory of
Values or
Axiology (
from axios=values,
logos=treatise
), is the
philosophical
discipline
that is in
charge of
the studies
about
values. It
is believed
by many
researchers
that this
discipline
was born and
initiated
its first
steps during
the second
half of the
19th
century.
Before the
existence of
Axiology,
values were
understood
in an
isolated and
asystematic
manner.
Rockeach (
1976 ), is
one of the
world
authorities
in the
studies of
values and
his classic
definition
of value is:
"It is a
conviction
or belief
stable in
time that a
determined
way of
behavior or
an
existential
performance
is
personally
or socially
preferred to
its opposite
way of
behavior or
opposite
existential
performance."
Values are
strategic
learning
processes
...stating
that one way
of acting is
better than
its
opposite, in
order to
accomplish
our goal, in
other words,
to make sure
that things
are done
right
(Garcia and
Dolan, 1997)
Many
scholars
classify
values in
two groups:
1) Personal
values:
These are
the kind of
values the
person wants
for him- or
herself.
They answer
the
question:
What is (for
you) the
most
important
thing in
life?
They range
from "being
happy" to
"having
prestige".
Some
examples
are: to have
a good life,
happiness,
health,
salvation,
family,
success,
self
realization,
good status,
material
wellbeing,
wisdom,
friendship,
work,
respect,
courage,
love, etc.
2)
Ethical-Social
Values:
These are
aspirations
or purposes
that benefit
our society,
such as:
respect for
the
environment
or respect
for human
rights. They
answer the
questions
about: What
do you want
for the
world?
Examples:
Peace,
ecological
respect t
for our
planet,
social
justice,
etc.
When the
Gathas are
studied it
can be
concluded
that the
Theory of
Values had
its first
roots, long
before the
19th
century, in
the
philosophical
and sacred
teachings of
Zarathushtra.
Every song
promotes the
cultivation
of values.
Without any
doubts the
formulation
of this
important
theory was
first made
by the
Leader of
the Living
World: Asho
Zarathushtra.
In order to
support our
explanation,
a list of
ethical
values and
principles
compiled
from the
Gathas (Jafarey´s
version) is
presented:
1. Adoration
2. Advice
3.
Beneficent
person
4. Brilliant
Happiness
5. Charity
6. Clarity
7. Communion
8. Courage
9. Creative
mentality
10.
Dedication
11. Devotion
12.
Discernment
13. Divine
inspiration
14. Divine
voice
15. Dominion
16. Duty
17.
Endurance of
body
18.
Enlightenment
19. Felicity
20.
Fellowship
21. Fire
22.
Friendship
23. Good
conscience
24. Good
Deeds
25. Good
Mind
26. Good
Words
27. Goodness
28. Guidance
29.
Happiness
30. Harmony
31. Health
32. Helpful
person
33. Honesty
34.
Humbleness
35.
Illuminated
Mind
36.
Illumination
37.
Immortality
38.
Independence
in dominion
39.
Intellect
40.
Intelligence
41.
Invocation
42. Joy
43. Justice
44. Kindness
45.
Knowledge
46.
Leadership
47. Life
healing
48. Love
49. Loyalty
50.
Meditation
51. Mighty
52.
Moderation
53.
Nobleness
54. Peace
55. Physical
enlightenment
56. Powerful
57.
Progressive
conscience
58.
Progressive
mentality
59.
Progressive
serenity
60.
Progressiveness
61. Proper
actions
62.
Prosperity
63. Radiant
Happiness
64.
Revelation
65.
Reverence
66. Right
choice
67.
Righteous
conceptions
68.
Righteousness
69. Self
reliance of
good mind
70. Serenity
71.
Sincerity
72. Soul
harmony
73.
Sovereignty
74. Strength
75. Support
76.
Sweetness of
Speech
77. Thought
provoking
message
78. True
actions
79. True
leader
80. True
speech
81. Truth
82. Victory
83.
Wholeness
84. Wisdom
If the
reader finds
some other
values that
are not on
this list,
please let
me know,
because this
information
will be used
for academic
purposes.
3)Zoroastrian
Ethics in
Management
Concept of
Ethics and
Asha
There is a
movement of
thought in
the
management
field that
postulates
the need of
an ethical
approach to
management.
This theme
proposes
that many
ancient
values,
which are
almost
forgotten in
the modern
world, now
seem to be
necessary to
build a more
morally
healthy
society. In
this order
of ideas a
notable
number of
scholars
perceive
commercial
companies
and business
as agents of
social
renovation.
If we go
deeper into
this aspect
of the
field, the
concept of
organization
can be
characterized
from the
point of
view of the
philosophy
of ethics as
well as that
of business
management.
Among the
diverse
ideas about
ethics in
management,
the
teachings of
Zarathushtra
are finding
a place. It
is due to
the fact
that the
Gathas may
well be the
first
ethical
treatise in
human
history.
The field of
Ethics,
sometimes
called Moral
Philosophy,
by
definition
“comprises
the concepts
of
defending,
recommending,
and
systematizing
good and bad
behavior”.
This is easy
to relate to
the Gathas (Jafarey,
song 3,1)
“Now I shall
speak to
those who
wish to hear
of the two
principles,
which are of
importance
even to the
wise.” Also
it can be
acknowledged
in “Now, the
two foremost
mentalities,
known to be
imaginary
twins, are
the better
and the bad
in thoughts,
words and
deeds. Of
these the
beneficent
choose
correctly,
but not so
the
maleficent.
And in “Of
these two
mentalities,
the wrongful
mentality
chose worst
actions, and
the most
progressive
mentality,
as steadfast
as a rock,
chose
righteousness...”
(Jafarey,
song 3, 3
and 5)
A profitable
organization
is composed
of groups of
human beings
capable of
generating
wealth, who
can respond
to social
needs and
who can
evaluate
their
productivity.
Considered
in this way,
a business
company
constitutes
an area of
human
relations
that can
contribute
directly to
the creation
of a just
society. In
this
approach,
one of the
main
Zarathushtrian
“Primal
Principles
of Life”,
can be seen
as a model
of how a
company
should be
managed.
This is ASHA
( truth,
order,
righteousness
). It is, in
Zarathushtra’s
philosophy,
the
Universal
law of
righteous
precision,
which means
“to do the
right thing,
at the right
time, in the
right place,
and with the
right means
in order to
obtain the
right
result” .
This concept
of Asha
establishes
the
direction
for
successful
management,
in which the
right
decisions
and right
results can
have a vital
impact on
the survival
of any
organization.
Asha is
something
that is of
constructive
and loving
benefit not
only for
oneself but
also for
one’s fellow
creatures
and for God.
It is a
constructive,
beneficial
and
unselfish
precision,
aimed at
excellence.
Thus, Asha
is the best
guidance for
high level
management,
because it
brings
success to
the
organization,
to its
members and
to society.
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